Google AdWords Review

Google AdWords is the most well known of all pay per click programs on the Internet today. Google provides a fast and easy way to get targeted visitors to your site. What Google does is provide advertising for you on a pay per click or cost per page view.

Google started this AdWords program in 2000. By 2003 they added site-targeting features to their ad units and now on certain platforms you can have video ads and more.
The great thing about the cost per click or cost per page view advertising is that you don’t pay anything until you get someone to click on your advertising. It used to be that advertising on websites was similar to advertising in a newspaper. You simply bought at space. Now you can have targeted ads of a few lines and a headline anywhere and you pay nothing until someone clicks on it. On top of this, in the right venues, you can have video advertisements as long as they are on the content network.
You have a choice between two different programs with Google AdWords. You can place ads based on keywords and you enter the keywords that you want associated with your ad and the ad is only shown on sites that are applicable while keeping your cost per click the lowest possible automatically. Or you can use a program that lets you place content bids so you decide on what you will pay per click.
The attraction to Google AdWords is that you don’t have to pay a lot of money up front to get advertising running within an hour or two. You also have a lot of control over what ads are run and where and how much you spend. If you only want to spend a few dollars per day you simply enter your daily spending limit and once that limit is reached the ads stop running for just that day and they start up the following day. With Google AdWords you are in control and you have a large say in where you want your ads to run.
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