Search Engine Ranking Factors

Figuring out search engine ranking factors is somewhat of a guessing game, yet probably one of the most important things to understand about having a website and getting traffic to that website. Professionals study search engine metrics constantly in an effort to find correlations that lead to a better understanding of search engine ranking factors and how to implement them to achieve the search engine ranking that will result in increased website traffic. In this affiliate program post we will take a look at a few of the most relevant factors for an affiliate website to help you make money online today.

Those that are creating a website with the intent of marketing an affiliate program will have different search engine ranking factors to consider than a company that is working to promote their own brand name and products. Creating a website that will be used primarily to promote an affiliate program can be rather tricky. As with any website, the affiliate website will need to contain detailed unique content that is related to the product you are are promoting. This simply means don’t have a website all about cars and then promote golf clubs through an affiliate link. If you are part of an affiliate program promoting a certain brand of tires, you will want your domain name, keyword information, and content to all be related to tires. The more specific the better, without being overly redundant and repetitious. Offering reviews of the tires, different sizes and designs, pricing, etc. will give you a lot of related content. Once you have covered all of these areas, consider adding additional information about related content. That means things that people buying tires may also be looking for, perhaps rims, or some other car accessory.

#1 Search Engine Ranking Factor
Keywords are arguably one of the biggest search engine ranking factors that one can control on his/her own website to influence search engine ranking. There are a number of things to understand about keyword placement and implementation. Do some research to learn more about including keywords in meta tags and descriptions, as anchor text for links, in prominent placement on a page, keyword density, and other keyword metrics to see how it can all have a very big effect on where your website shows up in search engine rankings for your desired keywords. Understanding the best keywords for your product or page you have in mind is crucial before you register a domain or start building a website as they should be considered in every step of the process.

#2 Search Engine Ranking Factor
A second big thing to consider is linking. Not just the affiliate links that you are using and where and how you place them on your site but also the type and number of links you have coming to your website. Search engine ranking is thought to be influenced heavily by links. The theory behind this is that if other websites are linking to your site, they are in essence “talking about” your website and consider it some kind of authority, or have some value, in relation to the topic. This is also a key factor in the links you get to your site, paying for a lot of random links will not help you and will in all likelihood hurt your search engine ranking. Search engines tend to be looking for links that are natural and occur on sites with related or complimentary services. Along with this, pay attention to how many outgoing links you have on your site. Industry standards tend to say that no more than 1 link for every 150-200 words of content on the page.

#3 Search Engine Ranking Factors
As mentioned at the first of this Search Engine Ranking Factors post, content is a major part of search engine ranking. To make money online you have got to have traffic finding your website. If people are searching for truck tires, the competition is high and if you are on page 92 of the search engine results, no one is going to happen upon your site. If you show up on the first page of results, chances are you will see a LOT of traffic. Having detailed, unique, frequent, and related content can have a major impact on your search engine ranking. Search the keywords you are targeting, check out the competition and the top of content they have and then see where you can improve upon it or differentiate you website from those currently at the top of the search engine results.

Making money online doesn’t have to be really hard and affiliate programs are one of the easier ways of doing it. Still, there are a number of things you should understand about building a website and search engine ranking factors before you get started. Many of the search engine ranking factors need to be considered before you even get started. Do some research and see what you can learn beforehand then find the best affiliate program for the niche you will be targeting.

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